دیکشنری مدیریت بازاریابی Marketing Management Dictionary

 Market  بازار The set of all actual and potential buyers of a product or service = A group of people or organisations that have similar needs and wants, the desire to satisfy those needs and wants, the means of exchange (money) to satisfy their needs and wants, and the ability and authority to make the exchange (purchase)

Marketing بازاریابی A social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others

Demarketing بازاریابی کاهنده Marketing to reduce demand temporarily or permanently; the aim is not to destroy demand, but only to reduce or shift it

Marketing Management مدیریت ب
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